Fiat is heading out to 20 shopping malls across the nation with the 2012 Fiat 500 and 500 Cabrio. Visitors will be able to get behind the wheel and experience first-hand the simple design and beautiful craftsmanship of the new Cinquecento.
“Our new Fiat 500 and 500 Cabrio deliver simply more – more Italian-by-design styling, more value and more efficiency, all intelligently tailored for our American customers,” said Laura Soave, Head of FIAT Brand North America. “We want people across the country to personally experience the exceptional attributes of the Fiat 500 so they know that there is a new alternative within the small-car segment.”
Fiat weekend test drives kick-off this weekend and will continue through November. Product specialists will be on hand to talk about the Fiat 500 and answer any questions. All test drives will take place during mall hours, and test-drive participants will each receive a $15 mall gift card.
| State | City | Mall | Weekend |
|---|---|---|---|
| Washington | Tacoma | Tacoma Mall | Sept. 10 – Sept.11 |
| Illinois | Orland Park (Chicago area) | Orland Square | Sept. 10 – Sept. 11 |
| Oregon | Portland | Washington Square Mall | Sept. 17 – Sept. 18 |
| Michigan | Ann Arbor | Briarwood Mall | Sept. 17 – Sept. 18 |
| Massachusetts | Braintree (Boston area) | South Shore Plaza | Sept. 24 – Sept. 25 |
| California | Pleasanton (San Francisco area) | Stonebridge Mall | Sept. 24 – Sept. 25 |
| California | Brea (Los Angeles area) | Brea Mall | Oct. 1 – Oct. 2 |
| New York | Garden City | Roosevelt Field Mall | Oct. 1 – Oct. 2 |
| Virginia | Woodbridge (Arlington area) | Potomac Mills | Oct. 8 – Oct. 9 |
| California | Ontario (Los Angeles area) | Ontario Mills Mall | Oct. 8 – Oct. 9 |
| Georgia | Buford (Atlanta area) | Mall of Georgia | Oct. 15 – Oct. 16 |
| Utah | Sandy (Salt Lake City area) | South Tower Center | Oct. 15 – Oct. 16 |
| Florida | Sanford (Orlando area) | Seminole Town Center | Oct. 22 – Oct. 23 |
| Colorado | Aurora (Denver area) | Tower Center at Aurora | Oct. 22 – Oct. 23 |
| Florida | Boca Raton | Town Center at Boca Raton | Oct. 29 – Oct. 30 |
| Texas | Hurst (Dallas-Ft. Worth area) | North East Mall | Oct. 29 – Oct. 30 |
| Texas | Austin | Barton Creek Square | Nov. 5 – Nov. 6 |
| Florida | Miami | Dadeland Mall | Nov. 5 – Nov. 6 |
| Florida | Orlando | The Florida Mall | Nov. 12 – Nov. 13 |
| Texas | Katy (Houston area) | Katy Mills | Nov. 12 – Nov. 13 |
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