In its latest publicity stunt Fiat created a giant Fiat 500C, five times the normal size, and put it on display in the UK. The giant Fiat 500C will not stop here and will go on a European tour to promote the new model.
The 5:1 replica of the Fiat 500C will be displayed on Oxford Street in London as part of an event called Parklife which will take place between 28 August and September 2nd.
The Italian brand hopes the event will generate awareness and interest in the new Fiat 500C as the company will also showcase the special edition 500byDiesel.
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