Alfa Romeo

Alfa Romeo 4C Concept: America Bound?

 

Jerry Garrett for The New York Times Alfa Romeo 4C Concept.

GENEVA — Could the 4C be the vehicle that finally brings Alfa Romeo back into the United States market? Alfa says, “Yes.”
At the introduction of the 4C concept here on Tuesday, Harald J. Wester, the Italian marque’s chief executive, said the eventual production vehicle was being designed to be sold in markets worldwide, “including the United States.”
The Italian brand has been seemingly plotting a way back into the North American market since it left in the early ’90s, with the collapse of its sales and dealer network, but it has lacked the product punch to do so. When Fiat Group, Alfa’s parent, increased its ownership stake in Chrysler, a preliminary plan was sketched out — and then put on hold — to bring the Alfa Romeo MiTo subcompact to Chrysler dealerships.
Alfa Romeo did offer its 8C Competizione sports car for sale in the United States, but too few American enthusiasts expressed interest, perhaps because the price, at $250,000 and up, was too dear. Regardless, the instant classic sold out its 2007-8 production run, primarily by customers in other markets.
Mr. Wester said the 4C, a handsomely executed sports coupe, would sell for about 45,000 euros, or roughly $62,000, in Europe. It will go into production in late 2012. A roadster version is also planned.