The singer and actress will appear in television spots for the 2012 Fiat 500 that are scheduled to begin airing later this year. The ads are aimed at raising the car’s profile as it seeks to compete in the crowded small-car market against everything from the pricey Mini Cooper to less-expensive models like the Toyota Yaris and Honda Fit. The spots are also designed to expand the car’s appeal to a wider range of demographic groups.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is –authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, ‘Life is Best When Driven,’” said Olivier Francois, chief marketing officer for Chrysler Group LLC, which is controlled by Fiat.
Another product of the alliance is the use of a new Fiat 500 Cabrio in a 30-second trailer for Jennifer Lopez’s new “Papi” video. The trailer made its debut during the first “Monday Night Football” game of the National Football League’s 2011 season on ESPN.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is –authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, ‘Life is Best When Driven,’” said Olivier Francois, chief marketing officer for Chrysler Group LLC, which is controlled by Fiat.
Another product of the alliance is the use of a new Fiat 500 Cabrio in a 30-second trailer for Jennifer Lopez’s new “Papi” video. The trailer made its debut during the first “Monday Night Football” game of the National Football League’s 2011 season on ESPN.
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