2012 Fiat 500 Source Apple iPad App Launched

FIAT Source screenshot

The Italian auto brand today announced the release of a free, new iPad App dubbed FIAT Source, a touch-based application that digitally showcases the new 2012 Fiat 500 vehicle line. Included in the app is an interactive vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the       iconic Fiat 500 vehicle.

Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads.

"The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that," said Laura Soave, Head of FIAT Brand North America. "The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them."