Friday, August 26, 2011

FIAT 500 by Gucci

Fiat 500 by Gucci
The Gucci name is synonymous with style and elegance, and their influences have far exceeded the high fashion industry. Over the last 90 years the brand have overcome several hurdles, yet their iconic status still remains strong in today’s competitive luxury segment. To celebrate the monumental occasion, teamed up with a traditional Italian automaker, Fiat for special edition cars. The two brands are quintessentially Italian, sharing the attitudes of craftsmanship towards design and manufacturing.
For this occasion, the 500 was handpicked and customized to represent a new modern travel statement. Every detail on the vehicle will have the hearts racing from the green and red stripe which runs along the exterior, accompanied by GG wheel nut covers on the aluminum mesh rims. Sliding inside the doors, the interior mirrors the green and red theme on the seats, gearshift, carpet and seatbelt, alongside GG embossed seats and trims. There will only be 500 units of each hatchback in either glossy black or white tones available. Limited edition apparel, accessories, watches and bags are also produced to compliment the 500. Take a look after the jump for the short video and photos of the collaboration in detail.

Fiat 500 by Gucci
Fiat 500 by Gucci
Fiat 500 by Gucci
Fiat 500 by Gucci
Fiat 500 by Gucci

FIAT Brand Host to 'Simply More by FIAT,' an Outdoor Cinema Experience in Chicago


CHICAGO, Aug. 18, 2011
  • Afternoon activities include outdoor cafe, bocce ball, music and a drive-in movie experience
  • Opportunity to reserve seating for double-feature movie in 2012 Fiat 500 and 500 Cabrio models via website – http://Fiatusa.com/simplymore


FIAT Brand North America is bringing its first television commercial, "Drive-in," to life as it sets up a weekend-long celebration and outdoor cinema for consumers in Chicago. "Simply More by FIAT" presents an afternoon of food, music and games that are free and open to the public and includes a double feature movie that begins at 8:00 p.m. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model. Simply More by Fiat takes place in downtown Chicago starting Friday, Aug. 19Sunday, Aug. 21.
"The 'Simply More by FIAT' experience combines the personality and lifestyle of the brand and delivers them to consumers in a unique and engaging manner," said Laura Soave, Head of FIAT Brand North America. "The FIAT brand's philosophy is to embrace life and enjoy the simple pleasures – like the company of family and friends. We're allowing the chance to slow life's pace down to enjoy a simple espresso, a conversation or a night at the movies."
Attendees to the Simply More by FIAT experience will be able to spend an afternoon relaxing in the Cafe al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJ's performing throughout the day.
Starting at 8:00 p.m. and in true "drive-in" style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America.
The FIAT brand will offer movie-goers an opportunity to reserve seating in a 2012 Fiat 500 or 500 Cabrio model through the FIAT event website, (http://Fiatusa.com/simplymore). Seating is limited and participants must check in no later than 7:30 p.m. for their reserved vehicle. Attendees also will have the opportunity to engage with the FIAT brand on-site via a text-to-movie screen where they can respond to questions or upload photos.

Wednesday, August 24, 2011

2012 Fiat 500 Source Apple iPad App Launched

Click to enlarge [FIAT Source screenshot]
FIAT Source screenshot
The Italian auto brand today announced the release of a free, new iPad App dubbed FIAT Source, a touch-based application that digitally showcases the new 2012 Fiat 500 vehicle line. Included in the app is an interactive vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the       iconic Fiat 500 vehicle.

Scheduled to renew quarterly, FIAT Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads.

"The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that," said Laura Soave, Head of FIAT Brand North America. "The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them."

Sunday, August 21, 2011

Fiat eco:Drive Application Offers a New Way to Help Improve Driving Efficiency | GreenCar.com

Fiat eco:Drive Application Offers a New Way to Help Improve Driving Efficiency GreenCar.com

FIAT 500: We Test Drive The New Subcompact


Fiat
 
More than 25 years ago, Fiat packed up and left the U.S. with a tarnished reputation over quality and capability leaving only the die-hard fans to carry on as they wondered if the company would ever return.
Well guess who just pulled back into town dressed in some hot Italian designs and sporting a small but sleek look. The much anticipated Fiat 500 sub-compact is ready to take on all comers as it looks to attract 50,000 buyers this year alone in the U.S. and Canada.
The Pop, Sport and Lounge models will offer consumers the choice of 14 paint colors including sophisticated Espresso and sizzling Rosso Brillante. Buyers can also choose seat colors, wheels and decals to overlay the outside of their vehicle. There is also an option to individualize your key fob.
There is no getting around it that the smaller size is the first to cause some wonder. But inside the fears of a sub-compact confinement quickly slip away. The Sport provides ample headroom combined with the positioning of the front seats creates a sensation that both driver and passenger are riding high rather than climbing in and out the vehicle. The seating position also eases any feeling of size envy rolling down six lanes of traffic filled with SUVs and pickup trucks.
The Fiat delivers a pleasant surprise in the roominess in the front seats, and the simple touch of giving the driver and arm rest helps to establish two comfortable zones. As a six-foot tall driver, I had no problem hopping behind the wheel or riding shotgun. The instrument panel has a clean look with a half-circle speedometer that tucks nicely under the steering wheel.
Instead of a traditional center console cutting the car in two, the 500’s lower instrument panel –shaped almost like a guitar pick – holds the styled shifting knob, window controls and heating and air conditioning.
Although the back seat can accommodate two adults, this car is aimed straight at urban dwellers who are looking for some style during their commute to work or on grocery runs, rather than piling everyone in for a family weekend trip. The hatchback space is big enough to fit two carry-on roller bag suitcases side-by-side. Folding down the seats gives just enough space to fit a golf bag.
On the road, the 500 holds the twisting curves while giving a surprisingly quiet ride absent of wind whistles and the vibration of pavement. The large sunroof has a pull-out screen although the wind noise can get loud, especially on a windy day.
The Fiat 500s begin hitting showrooms in February. About 135 dealers are now working to prepare their Fiat stores, which will look more like a styling studio complete with an espresso bar. Some dealers are even allowing local artists to hang their works in the studio just to add some flare.
The Pop starts at $15,500 – not including the destination charge – while the Sport is $17,500 and the Lounge is $19,500. Buyers who want to totally individualize their vehicle will have to wait four to six weeks from order. The automatic version delivers 27 miles per gallon in the city and 34 highway while the manual offers 30 in the city and 38 on the highway.

Lounge Limited Edition Pink Ribbon






The FIAT Brand is excited to announce the 2012 FIAT 500 Pink Ribbon Limited Edition. We have partnered with The Breast Cancer Research Foundation® to produce 250 Pink Ribbon Limited Edition vehicles scheduled to arrive in Studios early October to coincide with Breast Cancer Awareness Month. In addition, with each vehicle sold, FIAT will donate a portion of the proceeds to the Breast Cancer Research Foundation® to support breast cancer research and awareness.


ABOUT THE BREAST CANCER RESEARCH FOUNDATION®:

With Breast Cancer Research Foundation® (BCRF), 90 cents of every dollar goes to breast cancer research and awareness. BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator for nine consecutive years, outperforming 99% of more than 5,500 evaluated charities. BCRF is consistently listed as an "A+" charity by The American Institute of Philanthropy (AIP). Along with being the only breast cancer organization to receive AIP's top accolade, BCRF is also currently the only cancer organization to hold this ranking.

ABOUT THE FIAT 500 PINK RIBBON LIMITED EDITION VEHICLES:

Price: Starting at $22,500 MSRP w/destination

Package MSRP: $2,500

Equipment: Standard content is based off the FIAT 500 Lounge with a special package to add the below equipment:

Limited Edition Pink Ribbon Content: Optional Content:

Exterior color options: Bianco or Argento TomTom® Navigation

Interior color: Pelle Nero / Nero + Luxury Power Sunroof

Limited Edition Pink Ribbon Decal Body Stripe

Leather-Wrapped Steering Wheel with Pink Accent Stitching

Leather Seats with Pink Accent Stitching

Floor Mats with Pink Accent Stitching

15" Aluminum Alloy Wheels

Pink Ribbon Key Fob Case

DEALER ORDER INFORMATION:

Available For Order: August 17, 2011

Orders Due: August 29, 2011

2012 FIAT 500 Pink Ribbon Limited Edition vehicle production is limited to 250 units. This package will be exclusively offered in two paint colors, each receiving a total production of 125 vehicles.




Saturday, August 20, 2011

FIAT 500 by Gucci

Fiat 500 by Gucci Revives Long, if Inglorious Tradition


A European version of the 2012 Fiat 500 by Gucci. A version for the American market will have its debut during New York Fashion Week.
A European version of the 2012 Fiat 500 by Gucci. A version for the American market will have its debut during New York Fashion Week.
For all the brand’s recent strides upmarket, Hyundai does not offer color-matched Salvatore Ferragamo luggage. Maserati, however, does. Chevrolet has yet to affix headliners embossed with the Versace logo on the roof of a Malibu — perhaps because Lamborghini beat them to it.
With brand stewardship being a multibillion-dollar cottage industry, few car buyers would expect volume-oriented automakers to persuade chic nameplates into a working relationship. But as the Fiat 500 by Gucci reminded us this week, there once was a time when Italian fashion houses and humble, workaday transportation went together like prosecco and frozen O.J.
The Fiat 500 by Gucci is scheduled to be unveiled on Sept. 8 during New York Fashion Week, marking the fourth occasion that the Italian brand has worked in some capacity with a car company. Laura Soave, the head of Fiat in North America, said that the special edition “amplified the Italian style” of the supermini. Given Fiat’s need to increase awareness of its product at every level of the marketplace, the pairing seems sensible. Gucci, meanwhile, can rest assured knowing it has associated its name with a new totem of urban chic, however accessibly priced it may be.
But as the fossil record shows, Gucci was not always so calculating.

The 1972 AMC Hornet Sportabout wagon bore the fashion house’s signature green-red-green center stripe down its vinyl seatbacks. Aldo Gucci, the house’s president, pushed into the American market with such pairings to raise brand awareness. Now, 40 years later, Fiat is leveraging Gucci’s name to do the same. (Fashion does have a sense of irony.)
A Cadillac dealer in Miami collaborated with Mr. Gucci later in the decade, replacing the traditional crest hood ornament on the 1979 Seville with the Gucci double-G motif. The special-edition cars were ordered directly from the factory and shipped to Miami, where they were painted either black, white or deep brown, and fitted with landau-style tops in Gucci’s traditional plaid print. Inside, the signature touches continued on the head and armrests, and a fanciful Gucci nameplate was affixed to the dashboard above the glovebox.
In 1989, Lincoln branched out from its stable of Bill Blass, Valentino, Pucci, Versace and Givenchy special editions with a plan to offer a Gucci Series Town Car. The vehicle, however, was never produced.
The 500 by Gucci is already sold in Europe, where the redesigned 500 has been colonizing urban cores since 2008. Fiat did not say if it would shuttle Fashion Week attendees around Manhattan in the special-edition supermini for free, like Volkswagen did last year with its redesigned 2011 Jetta. Surely, squeezing into a piece of Italian couture would not be such a novelty for many passengers.