A 60-second commercial for the Fiat 500 Abarth pairing perennial bad boy actor Charlie Sheen with the Romanian model who starred in the car's "Seduction" Super Bowl commercial will begin airing on TV, Chrysler Group said Thursday.
"House Arrest" features images of a 2012 Fiat 500 Abarth racing through the hallways of a mansion filled with nattily dressed partygoers. As the subcompact power slides to a stop in a room filled with people, its driver's side door opens and Sheen's left leg steps out, fitted with an electronic monitoring device around the ankle.
The self-described warlock waves to his guests as he is approached by Catrinel Menghia, the Romanian model who starred in the Abarth's "Seduction" Super Bowl commercial.
"I love being under house arrest," Sheen says to the camera. "What do I get for good behavior?" he asks Menghia.
The advertisement's existence was revealed first by Automotive News on Feb. 20.
The spot, which was created in partnership with Doner of suburban Detroit, will begin airing on broadcast and cable television.
The Fiat 500 Abarth is a high-performance version of the subcompact, featuring a 160-hp engine that delivers 170 pounds-feet of torque. It is scheduled to arrive in Fiat's 140 U.S. dealerships by early April, where it will be priced from $22,700, including delivery.
"The Fiat 500 Abarth is the 'small but wicked' personality of the Fiat 500 and this spot captures that attitude and spirit," Olivier Francois, worldwide head of Fiat brand and Chrysler Group's chief marketing officer, said in a statement. "The Fiat 500 Abarth is the bad boy of the Fiat vehicle lineup and Charlie Sheen personifies the edgy and fun attributes of the Fiat 500 Abarth in 'House Arrest.'"
"House Arrest" features images of a 2012 Fiat 500 Abarth racing through the hallways of a mansion filled with nattily dressed partygoers. As the subcompact power slides to a stop in a room filled with people, its driver's side door opens and Sheen's left leg steps out, fitted with an electronic monitoring device around the ankle.
The self-described warlock waves to his guests as he is approached by Catrinel Menghia, the Romanian model who starred in the Abarth's "Seduction" Super Bowl commercial.
"I love being under house arrest," Sheen says to the camera. "What do I get for good behavior?" he asks Menghia.
The advertisement's existence was revealed first by Automotive News on Feb. 20.
The spot, which was created in partnership with Doner of suburban Detroit, will begin airing on broadcast and cable television.
The Fiat 500 Abarth is a high-performance version of the subcompact, featuring a 160-hp engine that delivers 170 pounds-feet of torque. It is scheduled to arrive in Fiat's 140 U.S. dealerships by early April, where it will be priced from $22,700, including delivery.
"The Fiat 500 Abarth is the 'small but wicked' personality of the Fiat 500 and this spot captures that attitude and spirit," Olivier Francois, worldwide head of Fiat brand and Chrysler Group's chief marketing officer, said in a statement. "The Fiat 500 Abarth is the bad boy of the Fiat vehicle lineup and Charlie Sheen personifies the edgy and fun attributes of the Fiat 500 Abarth in 'House Arrest.'"
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